HOW WE DISCOVERED WHAT MAKES VAPERS TICK
BRIEF
In a mission to humanise (or normalise) vaping, how can we use fun, socially savvy content to highlight our social proofs, range of features, and device usage in a THR (Tobacco Harm Reduction) manner?
IDEA
We hit the streets to meet real vapers, and get real, trusted, testimonials. Each film will showcase true social proof, and our creative class consumers in an effort to explore and what and why they choose to vape.
