#BETTERFORIT
BRIEF
Getting motivated to workout is always difficult, but anyone who attempts it will always be #Betterforit
IDEA
Using a community of female athletes, we motivated and inspired others across the globe to get active. Using the unique Nike tone we created a series of splash pages for the Nike fitness app, each with its own 'get-up-and-go' attitude. All to help get people off their asses, and onto their feet.
