WORLD’S BIGGEST COFFEE MORNING
BRIEF
Many believe that to take part in The World's Biggest Coffee Morning you have to bake with the best. This is not the case. So, how do we get more non-bakers to take part, without over-looking our star bakers?
IDEA
Make them the star of the show, not the cakes. This idea is all about participation, not perfection. It doesn't matter if you're cake is the best in the show, a wonky wonder or a bought beauty. What matters is taking part.
