HOW WE INSPIRED DIVERSITY AND INCLUSION WITHIN EASYJET

BRIEF

Throughout many businesses, diversity and inclusion can go amiss, and EasyJet felt they had this problem. So, they wanted to turn it on its head with an internal campaign that expresses how EasyJet is the airline for everyone.

IDEA

We created several routes that played off inclusion and diversity.

The first is a series of Mr. and Mrs. characters that symbolised a certain position in the company and told them that EasyJet was not onboard with this type of attitude.

The second was all about being the airline for everyone. Whether it’s including someone in the tea round or inviting someone for breakfast, it’s all about involving each other.

The third and final route used typography to get our message across. From separating parts of the copy to symbolise being left out, to having the copy higher than the clouds representing snobbery.