2FOR1 CINEMA TICKETS

BRIEF

On average, people only go to the cinema twice a year in the UK. So how do we encourage movie lovers to go with a friend using 2for1 cinema tickets?

IDEA

Once customers have compared the market, they're automatically entitled to use MEERKAT MOVIES. To encourage them to use their 2 for 1 tickets, we created a BTL 'Welcome journey' that blended the world of movies with the world of meerkats.

The idea was all about film. How the meerkats are true fans of flicks, and enjoy being part of them through movie pastiches.

(The campaign reached over 21 million customers and saw a growth in cinema goers).

 
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